About me

If you:

Are an owner of a SaaS or ecommerce business who has more data than you know what to do with
Can't figure out what's the real reason why customers stop buying from you
Can't code or can't/won't pull your developers from building your product to analyze business data

You need 5insights

Why? Because ...

It's not (just) about improving conversions
It's not (just) about reducing churn
It's not (just) about tools, processes and the right methodolgy

It's About Reliable Growth

OK but ... Who the Heck Are YOU?

Data Scientist I am Matej Leban. (pronouced mah-tay) I work with internet-based business owners who want to reliably grow their profits. People who are smart enough to know very little money is made by accident.

I help companies learn from their data, visualize results, and ultimately make better business decisions.

I’ve been passionate about computers, complex systems and technology since I was 7 years old (3 decades ago).

I've worked for a space agency, three governments, a handful of corporations, a dozen of small businesses, and advised hundred plus software entrepreneurs/bootstrappers.

I am a geek with a sweet tooth, tournament chess player, passionate but weak basketball player, and a SaaS aficionado.

In reality ...

I am a theoretical physicist turned software developer turned data scientist. I help companies become more productive, fun, and profitable. I translate data into information, information to insights, and insights into rational decisions.

I believe ...

We need simpler, faster, smarter software
Schools are obsolete
World will be a much nicer place once most people are entrepreneurs
"Good old times" is an oxymoron; the best is yet to come

I want to live in a world where ...

computers boot instantly and there is no "rainbow wheel"
healthy food is as tasty and as easy to prepare as a banana
there are no hourly rates, only exchange of value
people are kind(er)

My super power is

to translate heaps of analytics data into clear action steps that will improve your bottom line